It is rather concerning,that even in the Digital Age,a vast number of companies find that an
online presence is negligible. According to recent statistics,only about 64% of small
businesses have a website. Provided,that 90% of adults in the US are internet users,this
results in a staggering amount of missed opportunities. And as the internet is increasingly
more intertwined with all our activities,it has become crystal clear that online marketing is
quintessential for the survival of a business. Here are 5 of the main reasons for employing
online marketing in Arizona to boost your business:

For more information from our source,salterra internet marketing.

Why Internet Marketing Is Important

1. Brand and Product Awareness

Recent studies found,that 88% of consumers will research their products on the web before
buying,regardless of purchasing in-store or online. Therefore,building a strong brand and
product awareness,will help you build trust,and inspire reliability for your future customers.

2. Cost-Effectiveness and Scalability

Internet marketing is one of the most cost-effective means of marketing,with virtually
unlimited scaling potential. With a relatively small budget,you can tap into an extremely
large audience,and when your business grows,scaling your online advertising will be quick
and effortless. Another significant financial benefit of online marketing is that it offers the
highest Return on Investment (ROI),which is especially important if your budget is limited.

3. A Fighting Chance for Small Businesses

We’ve all seen our local family business wiped out by the big franchises like Walmart,
Amazon or Starbucks. Small enterprises simply can’t compete with their billion-dollar ad
revenue. Online marketing can level the playing field for small businesses,by allowing them
top online ranking in their niche. Managed effectively,it offers unprecedented control of their
ads,and customer statistics.

4. Hyper-Personalization

In contrast to regular TV or Print ads,Arizona online marketing allows you to target your audience
almost down to the individual. This level of personalization will drastically increase your
Average Click-through Rate (CTR),due to the control over the group of prospects who will
see your advertising. Personalizing your ads to your specific needs will guarantee that no
dollar spent will go to waste on a demographic that is partial to your products and services.
Naturally,this will also result in an improved ROI,and a higher percentage of sales.

5. Outreach and Accessibility

According to recent studies,the average adult in the US spends a staggering 6 hours and 42
minutes online on a daily basis. Around half of that time is spent on mobile devices. It has
become imperative for businesses to be able to reach their clients where they spend most of
their free time: online. In today’s day and age,small businesses that neglect to create an
online presence will soon be forgotten. Having a website for your business also allows 24/7
accessibility to your goods and services. Having the advantage of a virtual storefront,open
round-the-clock will make sure that you don’t miss out on any customers or business
opportunities.

Digital marketing should be embraced by every business that is looking to increase its market
share,brand awareness or sales. With the efficiency,scalability and unique data sets provided
by online marketing,it is a beam of hope for small businesses struggling to survive in today’s
competitive climate filled with large corporations.

If you are ready to reap the benefits of internet marketing in Arizona,we at Salterra help small
businesses with a multitude of professional web design and digital marketing services,all
oriented towards elevating your market presence and brand recognition. No matter the size of
your business,our team can take you to greater heights.

Real Estate Short Sale Investing

Before I begin, you should know my name is Ross Treakle and I interview real estate investors as part of my job.  In each interview I try and pick and pry at each investor to get the highest quality information so that my subscribers can hear up to date, high content interviews.

Below I have taken an exert from the very first interview I ever conducted.  I conducted this interview with my brother, Graham “Mr. Banker” Treakle.  Graham is a short sale investor with special insider knowledge as he has worked in some of the nation’s largest banking institutions. Florida USDA Loans!

I always start off every interview asking the speaker to speak briefly about there particular area of expertise.  Below is Graham’s answer to what a short sale is and why banks accept short sales.

“We’ll go over the numbers, Ross. A short sale is pretty simple. If you have a property that’s worth $150,000 and let’s say it has a first mortgage for $100,000 and a second mortgage for $40,000-what that means is the total debt on that property, or the total mortgages, is $140,000. Being a real estate investor, I wouldn’t want to buy a $150,000 house for $140,000. It doesn’t make sense. Maryland Mortgage Rates!

A short sale is when you get the bank to not take $140,000, you get them to take less, like $110,000. The banks are going to do this for several reasons. First, they’re going to have a lot of expenses that are associated with a foreclosure. They’re going to have realtor’s costs, foreclosure costs, holding costs, repair costs-they’re going to have all sorts of fees associated with a foreclosure.

Inevitably, the bank is only going to recoup somewhere around 70% of the value of the property. That’s why banks will take short sales on foreclosures. The natural follow-up to that is, “Why are foreclosures such a hot commodity right now, and why is there a lot of buzz about them?” There are several reasons to that too, and it’s really scaring the banks right now.

The first one is: when I was at the bank and someone had equity in their home and I found out they had equity, I would call them up and say, “Hey, Mr. Smith, I see you have $30,000 in equity in your home. How would you like to get a home equity line of credit?” Or, “How would you like to pay off that car with a home equity loan?”

So banks are constantly calling these homeowners to use equity in their home because there are some potential tax savings in structuring your finances that way. That’s one of the things.  FHA Florida!

Secondly, inflation is outpacing wage growth. That means what it takes for you to buy milk and eggs today is going to increase faster than how much your earnings are going to increase on average. For instance, if you have someone who’s making $100,000 a year, let’s say inflation is 3% and your raise every year is 1.5%. So inflation is growing at twice the rate your salary is. That’s another component. That means folks are earning less and less, relative to the goods they’re going to have to buy.

The next thing is that a lot of folks may recall this brief refinance boom we’ve been going through, which is pretty important. People went out and got a lot of mortgages called “Adjustable Rate Mortgages,” which have an extraordinarily low interest rate to start, let’s say 3% in some cases. But in a couple of years, maybe two to five, depending on the term of the Adjustable Rate Mortgage, their rate is going to go up, it’s going to adjust upward.

So people went out and bought more house than they could normally afford, or they refinanced, got the low payments, and bought a car that they couldn’t afford if their payment had to adjust upward. What’s going to happen here in the next two to five years is that all of these ARMs are going to be adjusting upward, and that’s pretty critical because people aren’t going to be able to afford them.

They aren’t going to be able to afford them because they didn’t count on it, and also because inflation is outpacing wage growth. All of this sounds great, but you may say, “How is that going to affect my business?” 

Here’s the way it affects your foreclosure real estate business. If you’re in a judicial foreclosure State, where properties that are in foreclosure go through a judicial process before a foreclosure is complete; or a non-judicial foreclosure State, where the properties go through a trustee as they’re going through a foreclosure-you’re going to see less and less equity in these properties. 

So if you know, like I said earlier, that banks are going to take short sales because of the numbers-meaning they have to pay all of these expenses-and the foreclosed properties aren’t going to have a lot of equity in them, you have to be able to negotiate short sales effectively if you’re going to be working in the foreclosure market. 

The foreclosure market represents the most motivated sellers. Traditionally, with motivated sellers, you’ll find really good deals. That’s why banks are going to take foreclosures on the conditions that are spurring on all these foreclosures. It’s an amazing phenomenon that we’re working on right now.

Folks might also ask about a common [inaudible]. Well, what if we’re in a real estate bubble? If we’re in a real estate bubble, that means values are going to go down, which means folks are going to owe more than what their property is worth. Again, negotiating short sales is going to be critical to your success in the foreclosure business. If we’re not in a bubble, that’s fine too.

We already [backed out] the numbers; still negotiating short sales is going to be critical to your real estate business because people are borrowing up to, and sometimes above 100% of the value of their property. Whatever way you slice it, as far as having a skill, negotiating short sales is probably, in my opinion, one of the most lucrative skills that someone can have as a real estate investor.”

I hope the above information gives you some insight into the world of real estate investing and short sales.  Graham has worked very hard at becoming an expert on this topic and is a resource you should inevitably add to your business. 

Hello to the dynamic borough of The Bronx! Situated in New York City, this iconic borough is known for its rich culture, diverse communities, and plethora of attractions. If you live here or a visitor, there’s always something exciting to discover in The Bronx.

The Bronx is home to numerous places of significance that showcase its distinctive character. One of the most notable attractions is the renowned Bronx Zoo. With over six thousand animals and countless of species, it offers a fascinating glimpse into the animal kingdom. Visitors can discover the zoo’s various exhibits, including the African Plains, Congo Gorilla Forest, and the Madagascar!. The Bronx Zoo is a must-visit for wildlife admirers of all ages.

Yet another noteworthy attraction in The Bronx is Yankee Stadium. Known as “The House that Ruth Built,” this legendary ballpark is the residence of the New York Yankees, among baseball’s most famous teams. Enthusiasts can experience the exciting atmosphere of a Yankees game, cheer for their favorite players, and absorb the rich history of the team. Being present at a game at Yankee Stadium is a must-have New York City experience.

Besides its world-class attractions,  The Bronx is well-known for its creative scene. Culture aficionados can explore the Bronx Museum of the Arts, famous for displaying contemporary and cutting-edge artworks by local and international artists. If you have a passion for music, the Bronx Opera Company and the Lehman Center for the Performing Arts offer a range of entertaining performances throughout the year. And don’t forget the borough’s energetic culinary scene, that showcases an extensive range of eateries serving delicious dishes from around the world.

Away from its urban charm, The Bronx provides abundant opportunities to savor nature. Boasting its sprawling parks and natural areas, like Van Cortlandt Park and Pelham Bay Park, outdoor enthusiasts can indulge in activities like walking, cycling, and picnicking. These serene oases provide a calm escape from the bustling city life, allowing visitors to reconnect with nature.

In conclusion, The Bronx genuinely stands out as an exceptional borough that offers a varied blend of art, history, entertainment, and natural beauty. Whether you’re discovering its world-class attractions, engaging in its vibrant arts scene, or reconnecting with nature in its green parks, The Bronx promises a memorable experience. So, when you visit New York, make sure to make a stop in The Bronx and immerse yourself in all it has to offer.